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CH.04 · Measurement & direction

Analytics & Strategy

Dashboards and reporting that tell you what to do next, not just what already happened.

Analytics & Strategy campaign visual

What's included

Everything under this channel

  • Tracking and attribution setup
  • Custom performance dashboards
  • Monthly strategy reviews
  • Cross-channel budget recommendations
  • Quarterly planning workshops

Best for

Teams running multiple channels who need one clear view of what's actually working.

Typical timeline

Dashboard live in week 1, monthly strategy reviews from there.

How it runs

From kickoff to a running channel

STEP 01

Connect

We wire up tracking and attribution across every channel you run.

STEP 02

Build

A single dashboard replaces the spreadsheet you've been stitching together.

STEP 03

Review

Monthly sessions walk through what moved, what didn't, and why.

STEP 04

Reallocate

Budget shifts toward whatever channel is actually driving results.

Work in the wild

A few shots from recent runs

Dashboard walkthrough
Dashboard walkthrough
Monthly strategy session
Monthly strategy session
Budget planning whiteboard
Budget planning whiteboard
★★★★★

“The dashboard alone was worth it. For the first time we can see which channel is actually driving revenue instead of guessing.”

Portrait of Hana Ibrahim

Hana Ibrahim

Head of Ecommerce, Silk Route

Want analytics & strategy on your account?

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